Friday, 16 December 2016

Who’s Using Who? A Quick Test to See If the Media Use Trump for a Ratings Boost




Do you know you are being played by mainstream media, but want one easy-to-identify bit concrete proof?

Here’s a test.

Starting January 20, 2017, a report by New York Magazine reveals that Trump, once sworn into office, will gain access to the Wireless Emergency Alert (WEA) System. The WEAs, established by Congress after passing the Warning, Alert, and Response Network Act in 2006, deliver only three types of messages: Amber Alerts, critical emergency situations and alerts by the President.

You may not have registered this news item back on November 30, a mere 16 days ago. Why would you? The media likely distracted your attention with ... Trump’s tweets.  Covering Trump is a windfall like none other for network news, although there is not much proof made available to the public.

So, here is a test case, albeit rudimentary, you will be able to check for yourself.

To date, WEAs have never been used by a president, but soon Trump’s windbaggery will, potentially, blow into every American mobile phone whether they like it or not. Pew Research Center's Internet & American Life Project found that cell phone ownership among adults has exceeded 90% which means he will be able to send unblockable messages to 287.01 million people about how much he hates Alex Baldwin’s SNL skits.

The good news is his messages will be reduced down to 90 characters from his previously verbose 120 characters. The other good news for everyone north of the 49th parallel is that there’s a virtual wall from the Atlantic to the Pacific which those texts will not cross, except in poor Alaska. I can just see the border signs now: Welcome to Canada. It’s safe to look at your phone now.

Wondering if Trump will be able to resist the urge is one thing? Given Trump not only doesn’t play by the rules, he seems to not actually care that there are rules, so odds are he well may use WEA’s.

Wondering if the media will cover this is the deeper question. At one point, Trump needed the media to communicate his message to the public. Then the tables turned in July, 2015 and he used social media to connect directly. The media then tailored their news to follow his social media messaging. Now, the media need his tweets more than Trump needs the media.

The test is based on the understanding that ‘news’ is information not previously known to someone. Since more than 90% of the public would get these messages, those messages will not qualify as news.

So if CNN, CBS, NBC, ABC, FOX, PBS and all the other 3 letter sources of news run a story on every one of his messages, just like they have been doing since Trump took to Twitter during his campaign, the questions is why?

The answer: ratings.

What can you do about it? Well, changing your news sources is one option. It's also your choice if you'd like to let the networks in question know your thoughts.

Will it make a difference? If it does, the networks would never admit it.

On the off chance that mainstream networks stop reporting Trump messages (and you’ll know that because the Weather Network will also be reporting that hell has frozen over), rest assured that that subject will be ably handled by Alex Jones on Info Wars and Trump TV because it’s clear they won’t be covering anything else anyway. Besides, they’ll be doing one-quarter of the US population (that being the ones who voted Republican) a public service by offering remedial reading lessons. Viewers can move their lips when the newscaster reads the texts to them.